Invisiball: An Infomercial

Note from the authors: Our project satirizes the standard infomercial. Commonly, infomercials will attempt to dramatize and exaggerate the difficulties of everyday living in order to appeal to personal annoyances that viewers encounter on a day to day basis. They will attempt to make it seem as if these minor problems make life nearly unbearable. Then they introduce their product which may or may not be a great solution to the perceived problem. They dress it up, though, so that it seems like the perfect solution that viewers always needed, but never knew about, by using impressive sounding words and emotionally compelling background music.

This is what the satire in our video aims to point out. It begins with exaggerated scenarios where the “Invisiball” is needed to solve a perceived problem. These scenarios are made to seem even worse through our distorting of color (making the image black and white) and with background noise that accentuates the negativity of certain situations. Then, with the introduction of our product, the music becomes upbeat and color is added, making the mood instantly change. The ridiculous testimonials also exaggerate this effect. One of the testimonials, for example, is that of a magician and his disappearing act. Another testimonial displays a man who accidentally walked into the girls’ bathroom. By exaggerating the methods infomercials use to sell their products to viewers, we satirically inform viewers of the ways that infomercial makers attempt to manipulate them.

"Invisiball" Report

Have you ever been in an awkward or dangerous situation that you need to get out of fast? All too often, people make a fool of themselves and are stuck there to deal with the embarrassment of the situation. If you have found yourself in one of these situations, then you could use Invisiball!

Our product is called Invisiball. This product is designed to make sure that no one has to be stuck in an uncomfortable situation, whether it is dangerous or awkward. This product can make a person invisible in any situation, but fully able to hear and see what is going on in his/her surroundings. This product works for both males and females and in any type of environment. It is very simple to use, as well. Whenever you get stuck in that awkward moment that you feel like you cannot get out of, simply pull out your Invisiball, point it towards your body, and throw it right under your feet. Instantly, you will become invisible to whomever you are trying to avoid. After the Invisiball wears off, the product user will slowly start to become visible again. It’s extremely simple. Our product was inspired by all of our past experiences. There are always times when we wish we could be invisible and not have to deal with the tasks at hand.

This product was designed with all types of people in mind, whether you are in a situation at home, work, school, or anywhere else, this product is a guaranteed success or your money will be refunded to you. The product comes in three different types. When designing this product we understood that people will want to use the product for varying amounts of time. Because of this, it will come in three varieties. The quickest Invisiball will last 30 minutes, the normal-length type will last an hour, and there will also be an extended time version of the product that will last for two hours.

This product, our Invisiball, appeals to a very broad audience. Many people, of all different types of social and economic classes, could benefit from a product like this. There is, of course, a minimum age of 18 years or older to call and order this product, as we would not want young children to be running about with it, even though it is scientifically tested and certified as one of the safest products out there. Life presents us with so many reasons for wanting to use invisiball. We all have those moments in our lives, maybe even quite frequently, where we say “Man, I wish I wasn’t here right now.” Moments like those are quite universal in nature, experienced by all. Therefore, this is a product that can be useful to everybody. One particular phase of life that this product can be particularly useful are those plentiful awkward moments experienced by many in those “best years of your life:” college. All those college students who might be at a party that they have no desire to be at, now have a quick solution to getting out of there as fast as possible without anyone noticing. There also might be a kid who is getting picked on by an intimidating bully and his crew. One quick throw of the Invisiball, and he would be invisible to the naked eye and have the ability to get out of the situation safe and sound. There are also many other situations in which this product can be useful. Police could use the Invisiball to safely arrest dangerous criminals, you could use it to find out what your crush actually thinks about you, or you could even use it to play pranks on your friends. You could even use it to make other people invisible. Are you getting tired of that professor that you just cannot stand? Or maybe your crazy ex will not leave you alone? Just throw a single Invisiball and he or she will vanish instantly. Age is definitely not an excluding factor, though, for those wanting to use this product. Say your wife takes you to a dinner party hosted by someone you just cannot stand. Our product offers you simple, safe, and inconspicuous solution. The Invisiball has a unique and universal appeal.

While this product can definitely be targeted towards a younger audience, we want this product to be as available, accessible, and as far-reaching as possible, so no one is excluded from experiencing Invisiball. And for those worried about the health implications, the usage of this product has been scientifically proven to not have any detrimental effects on senior citizens or pregnant women. Even the price is meant to allow for maximum availability to the largest target audience possible. The reason that the Invisiball targets this age group is because young adults around this age are more likely than people of other age groups to find themselves in embarrassing or dangerous situations that they would like to get away from. It is perfect for people who happen to find themselves in embarrassing situations that they need to get out of, people who find themselves amid an intense argument that they do not want to become a part of, or for people who accidentally stumble into a dangerous situation. The Invisiball addresses the problem of needing to disappear, providing an easy solution at an affordable cost to the consumer. The Invisiball provides a unique solution to these problems which cannot be provided by any other product, allowing the user to escape it by actually turning themselves invisible. This is what will make the Invisiball easy to market to our customers.

One limitation of this product is that, because the Invisiball cannot target what is turning invisible, your toss must be very accurate. This does not hamper turning yourself or those near you invisible, but when trying to hit a target at a distance, it can be very difficult to be precise enough. As a result, the chemical emitted from the Invisiball will not cover enough of the target’s body to turn him or her invisible. This could have various results. The target could either become slightly transparent or it could happen that only certain parts of the target person will disappear. Another limitation of this product is that, once used, the Invisiball cannot be refilled. Once it is used, it is useless and the shell must be thrown away. Also, users must use caution if using two Invisiballs at once. This could have several different effects. The first effect is that the target will remain Invisible for a much longer duration. This extended time is very unpredictable and can range anywhere from 2 to 8 hours of being invisible. This usually occurs when two of the same type of Invisiball are used. It is also possible that the Invisiballs counteract each other resulting in the user being completely visible. The final possible result, and the most likely, is that the chemicals of the two Invisiballs will struggle against each other causing the user to awkwardly fade in and out of visibility for very long periods of time. This result could also take effect while either of the first two results are occurring which is why it is the most likely of the three to encounter. We do not recommend the use of this product for small children, animals, disabled people, people with chronic diseases, or people who have sensitive skin. We also do not support using this product to escape from law enforcement. We simply want the product to be able to allow an escape for people who need one. There is no product out there at this price that can appeal to such a large audience. People will want to buy Invisiball.

The Invisiball can be bought for the low price of $19.95. For this low price customers will get 15 Invisiballs which will include five of each of the different types of Invisiball. New advances in the field of chemical mirror imaging technology make it possible for this previously expensive item to be manufactured at a new, low cost. This makes the product more affordable to produce, and therefore able to be sold at a low cost to consumers, making the Invisiball available to the common person.

Also, for no extra charge, we will also send our customers a pair of Sixth Sense Sunglasses. These sunglasses will allow the wearer to see anyone who is currently invisible due to them using an Invisiball. The glasses take advantage of using the inverse of the optometric mirroring properties of the Invisiball and allow the user to see Invisiball users as if they were not even using it. This way, no Invisiball user can have a total unfair advantage on any unassuming person. The best part about this product, besides its ease-of-use and unique technology, is that it is totally free with the purchase of a container of Invisiballs!

The vanishing power given by the Invisiball, is unprecedented and provides its users with limitless possibilities. You can become invisible just like Harry Potter did with his invisibility cloak, or like Bilbo Baggins does when he slips on the one ring. You could also pull off disappearing acts that would put the best magicians to shame. You could even go as the invisible man on Halloween. The Invisiball is a sure success.

Discussion Questions
  1. What is the role of ethics and honesty in the conceptualization and marketing of a product? To what extent does the infomercial's humorous and lighthearted tone mask the serious repercussions of the Invisiball? How does an understanding of these ethical issues help you to reconsider how you approach other infomercials and advertisements?
  2. Take a moment to analyze some infomercials available on Youtube. What tropes or conventions common to infomercials do the authors employ in the Invisiball piece? What are the rhetorical appeals that these tropes try to instill? To what extent are these tropes persuasive?
  3. What are some of the advantages/disadvantages of the video medium? In what ways is the process of video editing similar or different from the process of textual editing? To what extent can videos be approached as texts?
Companion Material

Multimedia Writing and Rhetoric (WR13300-01)

University of Notre Dame – Prof. Angel D. Matos

Group Project #1: Infomercial Satire

During the first major unit of this course, you have learned about the nuances of rhetoric and persuasion. First and foremost, recall that the art of effective persuasion and communication is based on three different appeals: ethos (ethics and authority), pathos (feelings and emotions), and logos (logic and rationality). Furthermore, remember that most communicative acts, particularly those concerned with persuasion, must always keep the audience’s wants, needs, and concerns into consideration.

Your first group project will give you an opportunity to put all of these communicative concepts into practice. In a nutshell, you will work with your designated group to create an infomercial satire—in which you conceptualize, design, and market an imaginary product. By imaginary, I mean a product that couldn’t possibly exist in our current day and age. Possible examples of products include time machines, magic wands, mind-reading equipment, miracle cures, among others (yes, the possibilities are endless).

The project will consist of two major phases: the pitch + design phase, and the marketing phase. For the pitch + design phase, you will write up a descriptive report about the conceptualization and enterprise of your imaginary product. Working together with your group, you will write a 1,000 word report of the product in which you address the following questions:

  • What is the product? What is it called? What does it do? How does it work? What inspired it?
  • Who is the target audience for the product you are selling? Is this target audience realistic? Does your product address the needs or wants of a specific population?
  • How much does your product cost, and why? Is your product marketable?
  • What are the limitations of your product?

In terms of the tone and style of your report, you can be as casual, as professional, or as technical as you please. However, keep in mind that your report should make use of rhetorical appeals in order to convince an investor to fund or sponsor your product. In addition to the report, you are free to include charts, diagrams, or blueprints that will enhance the rhetorical credibility of your design and pitch.

For the marketing phase of the project, your assigned group will be in charge of selling your designed product to an audience using the infomercial medium. This infomercial will measure how well you are able to channel rhetorical appeals through the use of language, visuals, and style. The ultimate goal of this phase is to convince a target audience to purchase the product that you invented. It is extremely important that you make good use of ethos, pathos, and logos to convince your audience, but even more so, it is imperative that you use a vast amount of creativity and originality to sell your product in a fresh, daring, and unique fashion. This phase is challenging because you must market an imaginary product via an honest and persuasive approach—but remember that this project is supposed to be satirical in nature. Please keep the following details in mind when crafting your infomercial:

  • Your infomercial must follow a written script.
  • Your infomercial must be approximately 3 – 5 minutes long.
  • The infomercial must be uploaded on YouTube. You must provide the instructor with a valid link to your video before the established deadline.
  • You don't need any fancy equipment to make your infomercial; all that is needed is a standard digital camcorder or digital camera with high quality movie recording capabilities. The important thing is that the images in the video are clear and easy to interpret, and that you can perfectly understand all of the words that are spoken and the images that are used. The video can be edited using programs such as Windows Movie Maker or iMovie.

Although you will be working in groups, each group member will be assigned a particular grade. At the end of the day, your project will have a total of five major components:

1) A descriptive report of your project.

2) A 1-3 minute infomercial uploaded to YouTube before class begins on February 5th.

3) A written script for the infomercial.

4) Each group member must turn in a one-page, single-spaced (font: Times New Roman, size 12) assessment of your experience working in this project. What did you enjoy most about this project? What did you enjoy the least? What did you learn from this experience? What would you do differently, if you could?

5) A short descriptive list of tasks that each group member completed.

This group project has a total value of 150 points. Each group member will receive a holistic grade based on the following expectations:

  • Structure and Balance: The introduction of the infomercial and the report captures the viewer's/reader’s attention with an effective hook. The conclusion provides complete closure and the goal of the infomercial is achieved. All members of the group share more or less the same amount of time talking or acting on-screen. The descriptive report is organized and focused, and demonstrates a sophisticated use of rhetorical appeals and techniques.
  • Ethos: The infomercial is earnest; the acting is executed flawlessly. The information and descriptions in the infomercial aim to be credible, and the audience perceives the rhetoric to be trustworthy. The descriptive report demonstrates the thought and effort that went into the conceptualization and design of the product.
  • Pathos: The infomercial tries to create a sense of rapport (connection) with the audience; it is sensible to the audience's emotions and beliefs. The infomercial is balanced and well-paced, and the audience feels both informed and entertained. The infomercial is in no way dull or boring. The infomercial projects an overall sense of passion, excitement, and enthusiasm.
  • Logos: The language used in the infomercial is crisp, clear, and understandable. The infomercial makes use of testimonies, demonstrations, explanations and/or assurances to convince the audience that the product works. The descriptive report makes great use of reason and logic, and the discussion shows that the group is able to think carefully about the logic and design of their product.
  • Originality and Creativity: The infomercial uses original and unconventional means to persuade the audience. The product created for the infomercial demonstrates careful planning and thought.
  • Quality: The video is overall crisp and clear. The images are vivid and the sounds can be interpreted with no trouble. The infomercial is organized, sequenced, and demonstrates careful thought and planning.
  • Content and Instructions: The group turned in a project that goes in accordance to the instructions and guidelines discussed in this handout. The project strictly follows the stipulated word count and rhetorical tasks.
  • Grammar and Spelling: All of the written components of the project demonstrate an artful command of the English language.