May the Force (of Williams) Be with You

By Elizabeth Mellor

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Editor's note: This video essay begins not by announcing itself as an essay with, say, a conventional title screen or the use of voiceover argument, but rather by replicating the audiovisual cues of a popular film and film franchise, just before subverting expectations. As you're watching, consider why the author chooses to begin her essay in such a manner. Consider, moreover, what it tells us about how visual modes of argumentation can function differently from textual modes. One of the features of this video essay we particularly appreciate is the transformative way it presents its evidence in support of its argument.